Wayfinding Strategy

Madinat Jumeirah Al Naseem

Our CEO had been intrinsically involved in the original Madinat Jumeirah Resort in the early days of Dubai’s development boom. It was an honour that we were chosen to support this project and continue the design legacy in its latest five star offering. GLSW resolved the complete wayfinding strategy throughout this resort to simplify the […]

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Dubai Mall Zabeel Extension

Dubai Mall is world renowned as a mega shopping and lifestyle destination. Zabeel is a recent extension to the mall, massively increasing the retail footprint. Dubai Mall Zabeel follows a contemporary industrial design language and is targeted towards a younger audience. GLSW worked closely with the development team of Emaar, the region’s largest property developer,

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Dubai Hills Estate

Dubai Hills Estate is the largest mixed-use masterplan in the Middle East at 2700 acres, consisting of a championship golf course surrounded by single family villas, various tower plots, semi-detached and independent villa communities, a central park, a luxurious mall, over 1.5 million sq metres of open spaces and parks and an impressive boulevard functioning

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Dubai Mall Chinatown

Dubai Mall Chinatown is an immersive cultural precinct blending contemporary retail with the visual richness of East Asian traditions. GLSW developed a wayfinding and signage system capturing this duality, balancing modern clarity with ornamentation from regional motifs, forms, and material cues. Illuminated totems, sculpted frames, and refined metallic accents echo the district’s architecture, while layered

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Dubai Opera

In the heart of Downtown Dubai and at the base of the world’s tallest building, the Burj Khalifa, is Dubai’s first purpose built performing arts theatre and destination for entertainment productions, The Dubai Opera. Dubai Opera was designed with an influence of traditional, local, wooden sailing dhows of the Arabian Peninsula, used by pearl divers

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Bluewaters Island Retail

The premier mixed-use destination of Bluewaters Island Dubai is anchored by the world’s largest observation wheel (Ain Dubai) and Caesars Resorts. The sprawling retail concourse of luxury brands, outdoor dining and entertainment attractions required an integrated signage system that spoke the same design language as the rest of the island’s public realm. As part of

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Bluewaters Island Residences

A mid-rise residential community on Bluewaters Island Dubai overlooking the Arabian Gulf. These luxury apartments, townhouses, penthouses and condos are spread across ten buildings embraced by surgically manicured gardens. This high-end property required simple, elegant and finely crafted, contemporary signage to reflect the brand ethos of Bluewaters and the experience of modern island living.

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Bluewaters Island Mosque

Designing for religious civic spaces requires an understanding and appreciation of religious and municipal codes, ensuring all wayfinding and signage elements adhere to prescribed criteria. This iconic mosque encourages innovative design whilst maintaining islamic architectural heritage. Signage is functional and non-obtrusive while using a language-agnostic iconography style of communication.

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Bluewaters Island

Bluewaters Island Dubai is a high-end retail and leisure development resting in the Arabian Gulf. With a sprawling retail complex with parking for over 3000 vehicles, the world’s largest observation wheel (Ain Dubai), two Caesars resorts, an exclusive beach club and 10 residential buildings, Bluewaters Island is the pre-eminent destination for luxury and lifestyle experiences

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