Madinat Jumeirah Al Naseem

Our CEO had been intrinsically involved in the original Madinat Jumeirah Resort in the early days of Dubai’s development boom. It was an honour that we were chosen to support this project and continue the design legacy in its latest five star offering.

GLSW resolved the complete wayfinding strategy throughout this resort to simplify the guest experience and journey, supported by an elegant signage scheme that reflected components of the interior and exterior detailing. This contemporary signage design included perforated brass, stone and GRC components with warm, internal amber glow.


Dubai, UAE

Project Completion



Dubai Holding


Jumeirah Hotels & Resorts


Art Direction, Fabrication & Installation Supervision, Fabrication Management, Project Management, Signage Design, Signage Graphic Standards, Signage Technical Design, Technical Documentation, Tender Documentation, Themed Graphic Identities, Theming Code Creation, Wayfinding Strategy

Designed Components

Directional Signage, Food and Beverage Signage, Front of House Signage, Wayfinding Strategy


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