Bluewaters Island

Bluewaters Island Dubai is a high-end retail and leisure development resting in the Arabian Gulf. With a sprawling retail complex with parking for over 3000 vehicles, the world’s largest observation wheel (Ain Dubai), two Caesars resorts, an exclusive beach club and 10 residential buildings, Bluewaters Island is the pre-eminent destination for luxury and lifestyle experiences in this dynamic Emirate.

GLSW’s signage strategy and design teams resolved the island wide signage within the public realm, covering all vehicular & pedestrian routes of the island, including gateways and access to all hospitality, retail, residential and civic components. Additionally, we developed signage for all assets within the island.


Dubai, UAE

Project Completion





Dubai Holding


Art Direction, Fabrication & Installation Supervision, Fabrication Management, Project Management, Signage Design, Signage Graphic Standards, Signage Technical Design, Technical Documentation, Tender Documentation, Themed Graphic Identities, Theming Code Creation, Wayfinding Strategy

Designed Components

Directional Signage, Exterior Directional Signage, Interior Signage, Wayfinding Strategy


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