Genius Loci
The Team
Experience
Services
How We Do It
We are process driven and believe that design has a fundamental role in solving challenges in an ever more complex world, the inception of this is understanding the spirit of a place, its genius loci.
GLSW takes a unique approach to wayfinding strategy and signage design by being intrinsically collaborative with other design disciplines on projects and being highly iterative with design. Thereby resolving complex wayfinding into strategically relevant solutions and designing signage that is highly functional but also creatively exceptional, relevant and definitive for a project.
Why GLSW
GLSW’s wayfinding strategy processes have been refined over two decades on iconic developments. Our approach is a proven solution to unique challenges, enhancing the story, design and experience of each project.
We believe that by truly understanding the intent and experience of a place will the designs follow suite. Our process has proven time and again that iteration and exploration of ideas are the backbone of successful design.
Our detail design and technical packages are robust and fit-for-purpose for each project, ensuring no ambiguity and driving price parity during tendering and purchase of fabrication. Our design is only as good as its maker, which is why our project management and design teams spend a tremendous amount of time, ensuring the fabrication and installation quality adhere to the design intent.
We are involved throughout a project’s lifespan to satisfy our customers’ needs and ensure the longevity of the project.
How can we help you?