A new brand of hotel, Zabeel House aims to fill the needs of adventurous, urban nomads seeking a well designed and interesting hotel with all the comforts of home. This property is set within a residential and commercial neighbourhood of Dubai and has 210 guest rooms and a diverse range of F&B outlets.
GLSW resolved the wayfinding strategy and signage design for this new brand of hotel, providing design solutions that are as much an integral part of the property character as the art and amenities. The signage provided numerous opportunities to be quirky and characterful, adding a sense of fun to the place.
The iconic Zabeel House exterior signage has become synonymous with the brand design language.