Zabeel House al Seef

A new brand of hotel, Zabeel House aims to fill the needs of adventurous, urban nomads seeking a well designed and interesting hotel with all the comforts of home. This contemporary Zabeel House Al Seef hotel overlooks the historic Dubai Creek with easy access to the Al Seef retail promenade.

GLSW resolved the wayfinding strategy and signage design for this new brand of hotel, providing design solutions that are as much a part of the interior design experience as the art in the hotel. The property design has an industrial influence and the signage reflects this in large solid brass components. The iconic Zabeel House exterior signage has become synonymous with the brand design language.

The hotel consists of 200 guest rooms and diverse range of edgy F&B options.


Dubai, UAE

Project Completion



Dubai Holding




Art Direction, Fabrication & Installation Supervision, Fabrication Management, Project Management, Signage Design, Signage Graphic Standards, Signage Technical Design, Technical Documentation, Tender Documentation, Themed Graphic Identities, Theming Code Creation, Wayfinding Strategy

Designed Components

Directional Signage, Front of House Signage, Interior Signage, Modern Signage, Wayfinding Strategy


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