Marriott Taghazout Bay is a coastal resort overlooking Morocco’s iconic surf coastline, blending contemporary luxury with warm regional influences.
GLSW carefully crafted the complete wayfinding and signage strategy, using a palette inspired by local materials, carved timber, textured stone, and soft sand-coloured finishes. These elements establish a calm, organic visual language that thoughtfully and elegantly reflects the resort’s architecture and surrounding natural landscape. The system guides guests across guest-rooms, wellness areas, dining spaces, and beachfront facilities with clarity and a sense of carefully crafted refinement.
Each sign was designed with subtle depth and warm lighting to enhance readability while maintaining a handcrafted aesthetic rooted in Moroccan tradition. Iconography is simple and elegant, supporting intuitive movement throughout the resort without visual clutter. Engineered for coastal durability, the system balances natural textures with contemporary precision. The resulting navigation experience feels warm, grounded, and authentic to Taghazout’s relaxed beachfront lifestyle.