Al Seef (Heritage Retail)

Designed to reflect the bygone era of Dubai’s bustling Creekside trading history, Al Seef provides a glimpse into the past through a collection of building clusters, narrow winding streets, boat moorings and dusty avenues filled with traders, shops, restaurants and boutiques.

Through creating a destination theming code stretching from a long time ago, to long ago to fairly recently, our team developed a scheme of signage that is aged, beaten, hammered, rusted and crafted to perfection, assisting in telling a beautiful story of a simpler time forgotten.


Dubai, UAE

Project Completion





Dubai Holding


Art Direction, Fabrication & Installation Supervision, Fabrication Management, Project Management, Signage Design, Signage Graphic Standards, Signage Technical Design, Technical Documentation, Tender Documentation, Themed Graphic Identities, Theming Code Creation, Wayfinding Strategy

Designed Components

Directional Signage, Exterior Directional Signage, Wayfinding Strategy


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